When it comes to promoting and growing your real estate business, content is king. It encompasses everything a customer or client needs to know about you — who you are, what you do, how you do it, and much, much more.
But What sort of content should you create?
Content includes everything your brand touches, like:
And much more!
We know, we know: Creating content for all of that can quickly feel like a chore. Just remember, though: this isn’t about quantity — it’s about quality. A good content plan isn’t measured by how much you post; it’s about how engaging that content really is.
That’s why we’re breaking down the top five reasons why your business needs a content plan.
1. Increase brand visibility
quality content + higher engagement = more brand visibility
With the right content plan, you’ll have the right kind of quality content to share throughout all your channels. That self-promotion alone heightens your brand visibility, but having engaging content can take that to an entirely new level.
2. Connect with your potential customers + clients
Creating more content isn’t just about making sales pitches all the time; it’s about nurturing your audience and building genuine connections.
How does this play out in a content plan? It means making room for content and posts that are authentic, relatable, and humanizing. It means inviting others into the conversation by asking questions and listening to responses. By opening up the door for more connections, you’ll naturally drive engagement and build more trust and loyalty.
3. Build trust + brand loyalty
Brand loyalty and trust are huge for any real estate agent. After all, most customers need to feel they can trust you before they decide to hire you. So, how do you build that through your content plan? There are lots of ways, like:
Showcase your knowledge and expertise
Highlight client case studies
Feature client success stories
Create a referral program
Encourage clients and customers to give you feedback (through surveys, reviews, testimonials, etc.)
Our big recommendation? Make sure you’re using the same messaging and imagery/visuals across all of your trust-building content. This helps connect the dots from your brand to your business, and establishes you as a valuable resource in the eyes of your customer!
4. Position yourself as an expert + leader
The more content you produce about your knowledge and background, the more you’ll be able to position yourself as an expert and leader. But that doesn’t mean you have to do your sales pitch or prove your worth each time. It’s more about sharing your knowledge to help others.
5. Convert browsers into buyers
Trust, connection, expertise — it’s all a recipe for turning followers into leads and leads into clients. Some people may be more cautious in their decision-making and need more time than others, and that’s okay! Let your content do that talking for you. Again, your content plan shouldn’t only focus on sales. It’s about providing value for potential leads and building the trust and connection they need to ultimately convert.
ELEVATE YOUR CONTENT PLAN (AND BRAND) WITH PINK DOOR SOCIAL AGENT
A content plan requires a lot of thought and work, but can pay off in incredible ways. If you would like help with a strategic plan, let us help. Grab a virtual coffee with our social media manager Alysha and she can walk you through a strategic plan. Just CLICK HERE to schedule your one-on-one consultation.