If you want to grow your social media platform and turn it into a lead generating machine , you gotta get with hashtags. Hashtags are a powerful tool that can get your content seen by the right people.
But you can’t just throw hashtags around and expect successful posts. To really make hashtags work for you, you need a carefully crafted hashtag strategy.
The biggest secret to a great hashtag strategy is to compile 3-5 hashtag groups that you can rotate between for each post. Use the following tips to create the best groups for your posts.
Real Estate Hashtag Tip 1: Use all 30 hashtags
Pop quiz: how many hashtags can you use on an Instagra
m post? If you answered 30, you are correct. You have 30 opportunities to get your post seen, so use all 30 in each of your hashtag groups. Did you know that posting at least one hashtag gets you 12.6% more engagement? Yeah, so definitely use them!
Real Estate Hashtag Tip 2: Use local hashtags
You’re a real estate agent, so you know that local is what counts. To find the best local hashtags, look at what your followers and other agents in the area use. Then include at least 10 of those local tags in each of your posts.
Real Estate Hashtag Tip 3: Don't use the same tags
Instagram’s algorithm notices when you use the same hashtags over and over again, and often marks those posts as spam. Which means that they don’t pop up in hashtag searches or your followers’ feeds. Which is like the opposite of what you want. So get smart and vary your hashtags from post to post. Psst: this is where the hashtag group thing we talked about earlier comes in handy!
Real Estate Hashtag Tip 4: Use a variety of hashtag sizes
When you’re researching hashtags, pay attention to the numbers. Much like varieties of red wine, some hashtags are more popular than others. Bu
t that doesn’t mean that you should always go for the Cab—sometimes a nice Chianti is what you want. When you use a smaller hashtag, your posts are more likely to get seen. And when you use a larger hashtag, your post has the chance to reach more people.
Find hashtags that have between 1,000 and 100,000 posts. Then add a variety of those hashtags to each of your groups.
Real Estate Hashtag Tip 5: Use hashtags in Stories
Hashtags aren’t just for posts. You can also use them in your Instagram Stories to get seen in the hashtag search. Hot tip: you can make your stories ~aesthetic~ and hide your hashtags by putting a sticker on top of them.
Real Estate Hashtag Tip 6: Analyze your
To have the best hashtag strategy, you need to know what works and what doesn’t. Get the stats on your hashtags by using a tool like Flick. You’ll get all the analytics you need to alter your hashtag strategy based on real results and you can do it right on the platform.
Creating a strong hashtag strategy can take a lot of effort, but it’s a surefire way to increase your engagement and reach.
Ok, so we just through a lot at ya there. What's next? Take an hour or so and scroll through your IG. Start researching the best hashtags. Make 3 groups of how popular they are. 1k-10k, 10k-50k, 50k-100k. Then create a list of local hashtags that your clients would be using or maybe that local influencers are using and then use industry related hashtags as well.
Then save them on your phone if your Notes App in 3 different sections so you can just copy and paste on your next post!
P.S. You don’t have to do all that trial and error yourself though. Pink Door Social Agent gives you gorgeous ready-to-post social media content with engaging done-for-you captions and hashtag ideas. We’ve already done the hard work for you—you just have to say yes.