Instagram Reels are an increasingly important tool for real estate agents to use because they offer a unique opportunity to engage with potential clients and showcase properties in a visually compelling way. Here are some reasons why Instagram Reels can be valuable for real estate agents:
Increased visibility: Instagram Reels are prioritized by the platform's algorithm, meaning that they are more likely to appear on users' feeds than other types of content. This can help real estate agents increase their visibility and reach new audiences.
Showcasing properties: Real estate is a visual industry, and Instagram Reels provide an opportunity for agents to showcase their properties in a dynamic and engaging way. They can create short videos highlighting different features of the property, such as the view or unique architectural details.
Demonstrating expertise: By creating informative and educational reels about the real estate industry, agents can establish themselves as experts in their field. For example, they could create reels explaining the home-buying process or providing tips for staging a home.
Building brand awareness: Creating consistent and high-quality Instagram Reels can help real estate agents build brand awareness and establish themselves as thought leaders within their local market.
Engaging with followers: Like all social media content, Instagram Reels provide an opportunity for real estate agents to engage with their followers through comments, likes, shares, and direct messages. This engagement can help build relationships with potential clients and lead to new business opportunities.
Overall, Instagram Reels offer a fun and engaging way for real estate agents to connect with potential clients on social media while showcasing their expertise and properties in an impactful way.
That’s why we’ve created a quick list of the most impactful reels you can create TODAY.
We’re also giving you a list of 20 FREE trending audios that you can use with these reel ideas! Put them together and you’ve got all the makings for some powerful content creation.
10 high-converting reel ideas just for agents:
House tours - Walk your followers through a property you are currently showing. Be sure to highlight its best features like a pool, media room, spa-like bathroom etc.
Staging before and after - Before and afters are huge on Reels. As a real estate agent, you can hop on this trend by sharing before and afters of staging and what a difference staging can make (bonus if you share staging hacks such as hiding power cords, not over cluttering etc.)
A day in the life as a real estate agent - Bring your followers behind the scenes with you as you share what it’s like to be a real estate agent. An easy way to do this is to film short clips during different parts of your day and then turn them into a Reel.
Testimonials - Compile testimonials from recent clients and share them as a Reel! Testimonials are the perfect way to build credibility and that all important trust factor with your followers (aka potential clients).
Housing market information - Bring value to your followers by sharing relevant market updates they should be aware of such as interest rates, inventory, or median sales price.
Introduce yourself - Show the person behind the business! Share some fun facts about you outside of your real estate business and also how/why you got into real estate.
Why you need a real estate agent - Let followers know what you can offer and help them with as a real estate agent vs if they were to buy a home on their own.
Frequently asked questions from buyers and sellers - Think of questions that you are most often asked by clients and turn them into a Reel!
Neighborhood highlights - If you focus on specific neighborhoods, share some of your favorite local spots like restaurants or boutiques in the area!
Bust a common misconception - There can be a lot of misconceptions, especially when it comes to buying a home. Use Reels to bust these and share the reality. An example of this could be sharing that you don’t need 20% down to buy a home.
Now that you have your ideas, it’s time for execution!
That means putting your Reels together with text and audio. It’s important to note here that the music you choose for your Reels matters. When you take the time to create a Reel, you want to ensure that it gets the most engagement possible. And to get the most engagement, you need to choose trending audios that are being used frequently and growing in popularity.
Want more help with your Reels strategy?
With the Pink Door Social Agent Membership, we give you new weekly trending reel ideas with the audio, captions, and give you the exact ideas on how to create them!
Click here to find out how to get these weekly inspirational Reels with a Pink Door Membership for just $37/mo.