As a real estate agent, you know the importance of curb appeal. Buyers make split-second decisions about properties as soon as they see them. If the exterior of a home doesn’t look nice, some buyers will write it off before giving the inside a chance.
This same thing happens on the internet. Think about it–how many times have you gone to a website and then left quickly because it was hard to navigate, didn’t look nice or reputable, or didn’t have the info you were looking for?
Your website is your home on the internet, so it’s important that it welcomes visitors (AKA your potential clients!), makes them see that you’re a professional and an expert, and helps them make a decision about working with you.
If your website doesn’t do this, then it’s time for a little makeover. Use these tips to transform your website into a lead-generating machine!
Use a modern, effective website design
The first step to fixing up your website’s curb appeal is to get it decked out in a modern design that helps your potential clients get the info they need to know quickly. Focus on letting visitors know which areas you serve, how you help buyers and sellers, and how they can reach out to you to chat more.
Your website’s design is also a great place for your personal brand to shine through! Use your brand colors, fonts, and your logo. Since people like to deal with other people rather than names or companies, make sure to throw in photos of yourself to give your website a personable feel.
If you want to get some great real estate website inspo, check out TONIC and Oak House Creative to see real estate-specific websites. Looking at beautifully done websites can help you see how to lay out your own website with an effective, user-friendly design.
But if you don’t have the time to build your modern real estate agent website from scratch, don’t sweat it! TONIC and Oak House Creative offer templates that you can plug in your personal touches, and then be on your merry way with a beautiful website that converts.
TONIC is one of the largest names in the template game, and it’s easy to see why from their beautiful designs.
If you want visitors to be able to check out properties right on your website, TONIC offers an IDX integration (additional cost). Your buyers won’t have to click on a different website–they can surf the MLS all in one place!
To see how other real estate agents are using TONIC templates to get clients, click this link and then choose Real Estate to check out some seriously beautiful examples. You can also use code: PINKDOOR15 to get 15% off your first order!
Oak House Creative also offers gorgeous Squarespace templates custom-built for real estate professionals. These website templates offer a quick and cost-effective solution for real estate agents seeking a professional but still customizable online presence. We love their templates because they understand the specific digital needs of real estate agents and have developed websites that are aesthetically pleasing and also provide a seamless user experience and enhanced SEO. Oak House Creative is there to help real estate professionals like you create an online home that truly represents your brand, attracts potential clients, and boosts your visibility in the digital world.
Leverage your testimonials
Once your website is looking beautiful with a snazzy template, it’s time to work on the content. Social proof, like testimonials and referrals, are huge in real estate, so they should be highlighted on your website, right after you let your visitors know who you are and what you do.
You can leverage the amazing testimonials you have by adding a section on your website’s homepage where potential clients can check out what people are saying about you. Photos of your clients, if you have permission to use them, can really increase the authenticity of the testimonials and strengthen the social proof. By adding testimonials from people saying they benefited from your services and loved working with you, your credibility will increase and your website will generate more leads.
Optimize for search engines
It’s a real estate agent’s dream to have fantastic clients show up on their proverbial doorstep. Well, if you focus on search engine optimization (SEO), then you can bring prospects right to you rather than having to hunt them down.
With a website that’s optimized for search engines, Google, Bing, and the link can easily
index your website and then recommend it to people who search for “Washington D.C. real estate agent buyer” or “best real estate agent to sell homes in Tacoma.”
You can easily build your website with these two sources. Just purchase and follow their prompts to optimize your website. WordPress and other website builders have plugins you can use to maximize your SEO. Basically, to get great SEO, you’ll want to focus on including your name, your area, and what you do (serve people as an awesome real estate agent) throughout the text and metadata on your website.
By increasing your website’s searchability through SEO, leveraging your strongest testimonials, and getting your website looking beautiful and professional, you’ll have a modern website that reaches a wide audience and attracts and converts potential clients. Just like your Pink Door membership, your new and improved website will take the hustle out of getting clients so you can focus on what you do best: changing people's lives!