As a real estate agent, you know the importance of having a strong social media presence. However, despite your best efforts, it seems like your social media strategy just isn't getting the results you were hoping for.
Does any of this sound familiar?
👉 "I don't know what to post on social media to grow."
👉 "It's hard to be consistent and run my business at the same time."
👉 "The algorithm keeps changing, what works?"
Social media marketing can be challenging for real estate agents, and there are several reasons why it may not work as expected:
Lack of strategy: Many real estate agents jump into social media marketing without a clear plan or strategy. Without a well-defined approach, it can be difficult to create content that resonates with your audience and drives engagement.
Inconsistent posting: Posting sporadically on social media can hurt your visibility and make it difficult to build an engaged following. Consistency is key when it comes to social media marketing, so it's important to establish a regular posting schedule.
Overemphasis on promotion: Social media users are bombarded with promotional messages every day, so focusing too heavily on self-promotion or new listings can turn off potential clients. It's important to strike a balance between promoting your services and providing valuable content that educates and informs your audience.
Failure to engage: Social media is a two-way conversation, so failing to engage with your followers can limit the effectiveness of your efforts. It's important to respond promptly to comments and messages and actively participate in online conversations.
So what can you do?
Social media marketing is crucial for real estate agents because it provides a powerful platform to connect with potential clients and showcase your expertise in the industry. With social media, you can easily reach a large audience of people who are interested in buying or selling property and engage with them in meaningful ways.
By creating valuable content that educates and informs your followers, you can establish yourself as a trusted authority in your field and build strong relationships with potential clients. Additionally, social media allows you to stay top-of-mind with past clients and maintain ongoing communication, which can lead to repeat business and referrals.
Creating a monthly social media marketing plan as a real estate agent can seem overwhelming, but with the right approach, it can be a manageable and effective way to promote your business. Here are some steps you can take to create a successful monthly social media marketing plan:
Define your goals: Start by identifying what you want to achieve through your social media efforts. Do you want to increase brand awareness, generate leads, or engage with past clients? Your goals will help guide your content strategy.
Research your audience: Understand who your target audience is and what interests them. This will help you create content that resonates with them and drives engagement.
Plan your content: Create a content calendar for the month that includes a mix of educational posts, promotional posts, and engaging visual content like photos and videos.
Schedule posts in advance: Use a social media scheduling tool to schedule your posts in advance so that you can stay consistent and save time.
Monitor engagement: Keep track of how well your posts are performing by monitoring metrics like likes, comments, shares, and clicks. Use this information to adjust your strategy as needed.
By following these steps and consistently executing on your plan each month, you'll be able to build an engaged social media following that helps grow your real estate business.
But what if this still sounds like too much work or you’ve tried this and still feel like you’re failing?
Welcome to content marketing made easy, for real estate agents.
Our mission at Pink Door Social Agent is to make content marketing easy for real estate agents. We make it easy for agents to:
✅ Produce original, higher-quality content
✅ Show up consistently on their favorite platforms
✅ Attract the RIGHT followers to their brand
✅ SAVE time
✅ Help with lead generation
We do this by creating beautiful, informative, and engaging content to help agents (aka you) promote your business through all aspects of social media. We legit have all the content you could need to build a sustainable marketing strategy via your socials.
When you join the Pink Door Social Agent membership you’re gonna feel...
Relief that you have a strategy in place
Confident in how you show up online
Powerful in your messaging
Assured that you have a way to stand out
And certain that your audience will choose you as their local agent
So What kind of content can you expect as a Pink Door member?
Your monthly content strategy includes:
Monthly Posts: You could call our monthly posts the foundation of our membership. Each month, we create 30+ posts that are time-sensitive to the industry, educational, and engaging. We then turn these topics into beautiful, fully customizable social media posts complete with captions and relevant hashtags and keywords.
And to make sure your posts fit your personal brand, we create three different designs of content each month. All content can easily be rebranded in Canva in just a few clicks to really create that original content you’re looking for. Or just post as is!
Video Content - It’s 2023, and we know how important video is when it comes to social media strategy. That’s why we have several different video components of our membership.
Steal the Reels - Our Reels strategy gives members access to weekly reel ideas that include: trending audio, inspiration videos, concept, AND caption. We created this strategy to help our members easily and consistently show up on Reels without having to waste time scrolling through Instagram trying to come up with ideas. We even provide three different Reels ideas for each week (that’s 12 Reels a month) so you can pick and choose which concepts feel authentic for your brand. Your only job? Press record.
Canva Reels - Members also receive 5 Canva Reels with captions plus hashtags. Unlike Steal the Reels, our monthly Canva reels require no recording on your end. You quite literally just need to add in your photo and contact information, download, then post to Instagram!
Video Scripts - Each month, our members receive a new weekly video script. These scripts are the perfect way to show up LIVE for your followers, or to pre-record short videos. The scripts cover things such as getting into the seller mindset, homebuyer and seller tips, ways to use your home equity, and so many other informational topics to educate your followers in real estate. They also go hand in hand with our monthly content. So you can post your static post, then show up live to talk about the post! This will bring so much more engagement to your content.
Along with all of the awesome monthly posts and video content, your Pink Door membership also includes:
-Weekly Email Newsletters/Blog Content to send to you sphere
-Stock Photos and stock videos to help you craft exceptional marketing materials
-A Template Library filled with TONS of marketing materials
Social Media Posts
Instagram Story Posts
Guides and Presentations
And to truly be successful, you need support, accountability, and community - which is why, when you join the membership, you'll also:
Have access to free training with the Content-to-Close training workshops.
Connect, collaborate, and learn from other Realtors with our members-only Facebook group.
Are you ready to join the membership that gives you the strategies, tools, and tactics you need to help improve your IG game, instantly?
JOIN THE CLUB!
Your Real Estate Marketing Strategy in
One Monthly Membership
Say hello to the membership that gives you strategies, tools, and tactics you need to help improve your social media game instantly. . .for only $37/mo.
CLICK HERE to learn more and sign up today!
Try us out for just $20 your first month when you use the code at checkout: pinkdoor2020